The Social Hub Belfiore
Located in a strategic position in the immediate outskirts of the historic center of Florence, within walking distance from Santa Maria Novella train station, The Social Hub Belfiore embodies a fundamental piece in the redevelopment of the city to fill the urban void of the ex-Fiat area, left unresolved for almost 10 years.
The Social Hub Belfiore offers a variety of vibrant spaces following the company's unique and impact-oriented hybrid hospitality model. The new 80,000 square meter facility is located in the heart of the San Jacopino neighborhood, just a few steps from the city’s historic center.
The project presents two five-storey buildings, both are mixed use and connected in two ways: at the ground floor through a square, below which four underground floors contain parking and service functions, and at the roof level, an innovative and public open space that includes a 400 m athletics track, a fitness area and a 50 meter olympic swimming pool.
Access to the roof level is by means of a monumental staircase placed between the two buildings, acting as a starting point for the fitness circuit. The ground floor contains co-working and co-living functional areas, as well as the entrance hall to the hotel, which houses approximately 550 rooms within the four floors above and offers pedestrian access to the supermarket located at the first basement level.
The integrated design upholds sustainability requirements throughout the entire project: a geothermal system takes advantage of the underground depth of the foundational design, solar control of transparent surfaces, the use of materials with low environmental impact, hanging greenery to promote rainwater drainage and the inclusion of trees to ensure good natural shading and improve air quality.
The careful management of resources and construction processes have made it possible to obtain BREEAM certification, ranking the project among the best complexes for the The Social Hub brand in Europe from an energy and environmental point of view.
Recently certified as a B Corp, it represents a unique model designed to generate a positive social impact.