TeaPak
Teapak is a gem in the world of packaging, based and developed in Imola, the heart of Packaging Valley, and is the headquarters of the multinational YogiTea. Created by Yogi Bhajan in the United States, the company produces organic teas while maintaining corporate welfare as a central objective. Teapak packages all YogiTea products for the European market.
Design and Construction SupervisionOpen Project
ClientTeaPak S.r.lLocationImola (BO)Area13000 sqmYear 2020
The functional layout of the new plant is built around the productive workflow and the technology used in the process. The building, which from the outside emulates the company product within a single volume, on the inside, the layout is divided in two levels creating optimal conditions for a productive cycle that houses state of the art equipment and a logistics flow of materials and raw ingredients, studied at the smallest detail. The combination of all these elements, skillfully mixed in ayurvedic infusions and packaging, presented in seven different languages, involves a complex and fascinating productive process.
The image of the building interprets the roots of the company with large, colorful vertical overhangs that reflects the product packaging: an evocative recall of the technological element that identifies and becomes the manifestation of the brand itself.
The project is conceived in a sartorial fashion with two fundamental elements: the new production system, studied in close detail together with the company, and the quality of the workspaces for the staff, regarded as a central element of success according to the company. The outcome is an apparently simple and linear volume, but this is the result of a profound design analysis expressed in interior complexities.